George Bragadireanu, MCC ICF

Guiding Leaders Through Their Most Critical Transitions

My journey to becoming an executive coach wasn't a straight line—it was forged over 15 years in the demanding corporate world of international banking. As a manager within the UniCredit Group, I saw firsthand the immense pressure leaders face: the constant need to drive results, navigate complex team dynamics, and make high-stakes decisions with imperfect information.

I also saw the profound gap between a leader's potential and their day-to-day performance. This fascination with human potential—and how to unlock it—led me to my true calling. Today, I partner with executives at their most pivotal moments, helping them navigate the challenging transition to more strategic, impactful, and authentic leadership.

My Philosophy: A Unique Blend of Pragmatism and Depth

I believe that the most effective leaders are those who operate with a deep sense of self-awareness, purpose, and a relentless commitment to growth. My coaching approach is built on this foundation, integrating the practical, results-driven mindset of the corporate world with a profound understanding of the human elements that drive true transformation.

My work is not about providing easy answers. It's a partnership built on challenging assumptions, fostering deep self-reflection, and translating insight into measurable action. My core strengths—an insatiable Love of Learning and Curiosity —mean that I am constantly integrating the latest research from psychology, neuroscience, and leadership theory into my practice.

My approach is built on a unique synthesis of methodologies:

• The Science of Performance: Grounded in my studies in the Psychology of Leadership at Cornell University, we focus on evidence-based frameworks that create tangible behavioral change.

• A Foundation in Coaching Mastery: My practice is rooted in the principles of the "father of coaching," Sir John Whitmore, ensuring a solid, ethical, and effective foundation.

• A Commitment to Measurable Results: As a certified Marshall Goldsmith Stakeholder Centered Coach, I believe that the ultimate measure of success is the perceived positive change in a leader's behavior by those they lead.

• A Deeper Exploration of Purpose: My certifications in Existential Coaching, Logotherapy (Viktor Frankl Institute), and as a Richard Barrett Values Consultant allow us to go beyond surface-level behaviors to connect your leadership actions to your core values and sense of meaning.

This combination of pragmatic tools and deep, holistic frameworks ensures that your growth is not only effective but also sustainable and authentic.

My Credentials at a Glance

When you partner with me, you are working with a coach who has achieved the highest international standard in the profession.

• Master Certified Coach (MCC) – International Coaching Federation (ICF): This is the highest credential awarded by the ICF, held by fewer than 1,700 coaches worldwide, signifying extensive experience and a mastery of coaching skills.

• 5,000+ Hours of Logged Coaching Experience with over 650 leaders, from front-line managers to C-suite executives and business owners.

• 15 Years of Corporate & Management Experience in a multinational banking group, providing a real-world understanding of the challenges my clients face.

• Certified in World-Class Assessment Tools: Including Marshall Goldsmith Stakeholder Centered Coaching (MGSCC), Richard Barrett Values Centre (Cultural & Leadership Assessment), and Integral Coaching.

• Author and Thought Leader: I authored "The Leadership Spark" and have translated seminal leadership books like "The Coaching Habit" and "Radical Candor" into Romanian, contributing to the development of the coaching field.

Beyond the Coach

Leadership, like life, is a marathon, not a sprint. When I'm not partnering with executives, I apply this same philosophy to my personal life. As a husband and father to two adolescent boys, I understand the challenge of balancing professional drive with personal fulfillment.

I find my own energy and resilience in music, science fiction, and sports—especially mountain ultramarathons. The discipline, perseverance, and long-term vision required to complete an ultramarathon are the same qualities I bring to every coaching engagement: a commitment to navigating the challenging terrain with you, celebrating the milestones, and ensuring you cross the finish line stronger and more capable than when you started.