One of 2,000 Master Certified Coaches globally, maximizing executive impact of 650+ C-suite leaders and directors worldwide through 5,000+ hours of leadership transformation.
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George Bragadireanu, MCC
Master Certified Coach ICF
Services
Leadership Coaching Service Portfolio:
Adaptive Leadership in Digital Transformation - Navigate organizational digital change, lead hybrid/remote teams effectively, balance innovation with operational excellence, develop digital-first leadership mindset
Sustainable Leadership & ESG Integration - develop eco-conscious leadership practices, integrate sustainability into business strategy, build environmentally responsible teams, lead with social impact awareness
Cultural Intelligence & Global Leadership - enhance cross-cultural leadership capabilities, build and lead diverse, inclusive teams, develop global mindset and perspective, navigate international business dynamics
Resilient Leadership & Wellbeing - build personal and organizational resilience, manage stress and prevent burnout, create psychologically safe environments, balance high performance with wellbeing
Strategic Innovation Leadership - foster innovation culture, lead organizational transformation, drive strategic thinking and execution, manage complexity and uncertainty
Executive Presence & Communication - enhance leadership presence and impact, develop compelling communication style, build influential relationships, navigate executive stakeholder dynamics
Purpose-Driven Leadership - align personal and organizational purpose, build values-based leadership approach, create meaningful team engagement, drive sustainable business impact
Next-Generation Leadership Development - prepare for future leadership challenges, bridge generational leadership gaps, develop emerging leaders, create succession strategies
About
I am George Bragadireanu, a Master Certified Coach (MCC) with the International Coaching Federation, one of only 2,000 worldwide to achieve this highest level of certification.With over 5,000 hours of coaching experience serving 650+ clients, I bring a unique blend of corporate leadership experience from UniCredit Banking Group and deep coaching expertise informed by multiple international certifications (see below).As an author, translator, and continuous learner with recent studies at Cornell University in the Psychology of Leadership, I am passionate about helping leaders navigate complexity while maintaining authenticity.My coaching has been proven successful across various industries, working with executives, directors, and business owners to achieve transformative results (see testimonials).What distinguishes my practice is the combination of pragmatic business acumen with deep psychological insights, allowing me to help leaders create sustainable behavioral change while driving organizational success.
Specializations and Coaching Schools
Business Coaching (Performance Consultants International, 2010-2012)
Psychotherapy-Based Coaching (Mindmaster Academy, 2013-2016)
Integral Coaching (Integral Coaching Canada, 2014-2016)
Values-Based Coaching (Richard Barrett Values Center, 2019)
Leadership Coaching (Marshall Goldsmith Stakeholder Centered Coaching, 2020)
Systemic Team Coaching (Academy of Executive Coaching, 2020)
Existential Coaching (Animas Coaching Center, 2020)
Logotherapy and Attitude Change Coaching (Viktor Frankl Logotherapy Institute, 2021, 2024)
Leadership Psychology Studies (Cornell University, USA, 2023)
Management Team Coaching (6 Team Conditions, 2024)
What is beyond success? A map of possibilities for leaders at the peak of their performance
Leadership and creativity dilemma: To solve or create problems? - video Interview
Two powerful ways to escape blockades and become creator of you life - video Interview
Reacting to or creating our life? How to check our approach? - video Interview
Shhh, listen! Four metaphors and several deliberate practices leading to listening mastery - article on the ICF Blog
6 Ways A Coach Can Help Leaders Embrace Adaptation - article on the ICF Blog
English
Leadership and creativity dilemma: To solve or create problems? - video Interview
Two powerful ways to escape blockades and become creator of you life - video Interview
Reacting to or creating our life? How to check our approach? - video Interview
Shhh, listen! Four metaphors and several deliberate practices leading to listening mastery - article on the ICF Blog
6 Ways A Coach Can Help Leaders Embrace Adaptation - article on the ICF Blog
Romanian
Ca un stol de păsări. Navigarea prin haos - interviu Revista Cariere
Leadershipul sustenabil este autocontrolul patimei - articol Revista Cariere
Impactul coaching-ului în creșterea performanței și dezvoltarea organizațiilor - interviu audio ICF Romania
Leadershipul hibrid, între nevoia de control și nevoia de libertate - articol Revista Cariere
Despre valori personale cu Mihai Stănescu - video webinar
Nu a fost dovedit că însoțirea tradițională prin coaching este eficientă. Iată 7 resurse complementare. - articol ICF Romania blog
Comunicare și comuniune - video interviu
Despre focus și atenție - video interviu
Coaching Case Studies
"If you want to work with someone who will help you reach your full potential, George is the person for you. He has had a very positive impact on my professional and personal development and has given me confidence in my challenging field."(Elvis Ponari, Chief Executive Officer/Chairperson)
"George will take you out of your comfort zone, while his ability to empathize and create positive emotional memories will leave a long-lasting impact."(Nikolay Belchev, CEO)
"The transformational process we went through was fully supported by George’s listening and reflective skills. It was so intense and I usually refer to me as the “old” and the “new” Katarina."(Katarina Zendelov, Multiplant Regional Manager)
"I highly recommend George to anyone seeking a transformative coaching experience. His expertise and dedication will undoubtedly help you unlock your full potential."(Tavamany Gracy, CHRO, Kinara Capital)
"If you are looking for a pragmatic, results-oriented coach who will challenge you to do, think and most importantly – change… He is the right man!"(Istvan Lorinczi, Corporate Sales Director, Renault)
"He doesn’t shy away from his clients’ more difficult challenges and doesn’t offer a standard, pre-defined approach."(Stefan Frangulea, CFO)
"He is probably one of the best coaches I have ever met. Together with him I rediscovered and strengthened my leadership skills."(Elena Codeca Benelli, Owner And Executive Manager)
"He is exceptional. Professional coach, personalized program, positive energy. He has helped me in my transformation so far and I am confident that we are moving forward in the process of reaching the next level of leadership."(Amalia Saceleanu, Plant Manager)
"I expected a good interaction, but instead I benefited from a profound experience of professional and spiritual change."(Catalin Jaloba, Head of Real Estate Finance BCR-ERSTE Bank)
I highly recommend George to anyone seeking to elevate their leadership capabilities and drive meaningful organizational change.(Anish Nair, Partner EY)
George helped me realise the importance of setting goals that were tangible rather than conceptual. He also enabled me to appreciate how my own attitudes bear an influence on goals that were most important to me. I learnt a lot about how to establish my own priorities in life and importantly how to action.(Freddie Fife, Associate Director, Willis Tower Watson)
Had exceptional coaching sessions with George, we were able to connect very quickly. Some of the framework he shared will help me in personal and professional development. Throughout the entire coaching session George demonstrated patience and understanding to my needs and tailored the sessions accordingly.(Thejus Yerigeri, Global Product Development, EY)
What sets George apart is his unique approach to coaching. He combines deep expertise in leadership development with genuine empathy and understanding. His coaching style is both challenging and encouraging, pushing me to step out of my comfort zone while providing unwavering guidance in developing the skills required.(Feroz Khan, Regional Market Development Manager, GRUNDFOS)
A fantastic coach! I can highly endorse George having worked with him for the past six months. He is incredibly insightful, thoughtful, present and constructively challenging. He is also a lovely person to spend time with. My time spent with him has been hugely valuable.(Andrew Pilgrim, Partner, EY)
He is absolutely professional, taps into his vast experience having coached a variety of people and guides you at the right pace to address your needs and helps you to build a plan for yourself. I highly recommend George to anyone who is looking for a top notch coach to help them to develop themselves.(Satish Kandiyoor, Director L&D EY)
It has been one of the best coaching session I have had in years. George was direct, professional, witty and very efficient. His experience is clearly shown up while he is working with you along the process. I highly recommend working with him.(Rafael Hincapie, Head of Department OMV)
Contact
I'm here to listen. Whether you're ready to begin your coaching journey or just have questions, feel free to get in touch.